Why Your Ads Aren't Converting
 (and How to Fix It in the next 90 Minutes)

Learn the psychology behind scroll-stopping hooks that grab attention, build emotion, and convert – taught by a strategist who’s spent $4M+ on ads and tested thousands of creatives.

  • Discover the 3-sec formula behind high-performing ads

  • Learn to think like your customer and use psychology to influence clicks and purchases

  • Use proven templates and psychological triggers to lower CPAs and boost ROAS

  • Walk away with ready-to-use hooks and frameworks

Use code SAVE50 at checkout

*Limited time offer.

Don't Want To Waste Budget on Ads That Don't Perform?

Can’t figure out what makes a good hook?
Spending hours on ads that end up flopping?
Burning through dozens of creatives with no clear winner?
Unsure how to emotionally connect with your target customer?
Not sure why you're seeing dramatic fluctuations in ad performance?

This masterclass is built to fix that.

Take a look inside the masterclass 👇

Here's a sneak peek of what you'll learn ↓

What You'll Learn:

The masterclass is comprised of 6 modules:

1

AI-Powered Customer Research

Discover how to quickly uncover your customer’s core desires, frustrations, and language using AI tools so you can write hooks that feel like you're reading their mind.

2

Building Magnetic Hooks

Learn plug-and-play hook formulas and techniques that actually grab the attention of your target customer. These are the same techniques used to boost CTRs and lower CPAs across hundreds of campaigns.

3

Activating the Buyer’s Brain

Use proven psychological triggers like self-discrepancy, emotional tension, and identity friction to create hooks that spark action instantly.

4

The Hook Stacking Method

Learn how to layer the 5 types of hooks together to make your ads unignorable.

5

Refine and Scale Like a Pro

Use a simple framework to test, improve, and scale your ads. Know exactly what’s working (and why) so you can double down on winners and kill what’s not.

6

The 3 C's of Hooks

Learn how to instantly audit and improve any hook using the 3 C Framework to sharpen every hook you write.

What You'll Walk Away With:

  • Clear understanding of what makes a great hook

  • Repeatable formulas that work across niches

  • 175+ swipeable examples to inspire your next ad

  • Faster creative testing and better performing ads

  • More clicks, lower CPAs, and a higher ROAS

By the end of this masterclass, you’ll know exactly how to create scroll-stopping hooks that grab attention, increase clicks, and actually convert (even in saturated markets and without just copying competitors).This isn’t theory. This is the distilled playbook I’ve used to create high-performing hooks for ecomm brands, mobile apps, and digital products organized into one repeatable system.

Master the Psychology of Hooks:

$̶𝟗̶𝟕̶

NOW: $47

*50% OFF (Limited-time deal)
Use code SAVE50 at checkout

One-time payment.
Unlimited Access.

Bonus #1

Get a FREE 30-minute call with me. I'll give you personalized advice on your ads. This alone can help change the trajectory of you ads.

Regular Price: $150

Regular Price: $19

Bonus #2

Get a FREE swipe File of 175+ scroll-stopping hooks. Use this swipe file to speed up your creative process with high-performing ideas across dozens of industries.

Bonus #3

Get 10 Canva templates with plug-and-play headlines to get you started with creating high-converting ads right away.

Regular Price: $50

Regular Price: $27

Bonus #4

Bonus Module: The Art of Rehooks. You work doesn't stop after the hook. You need to keep your audience engaged with re-hooks. Learn 3 proven methods to do so in this BONUS module.

Total Value: $343

Yours today for only: $47

  • Create create scroll-stopping ads

  • Learn the frameworks and psychology to power your ads

  • Impress your clients and boss by creating high-performing ads

Hey, I'm Josh 👋

  • I'm a Toronto-based expert growth marketer with 7 years experience in Facebook Ads

  • I work with early stage businesses to scale their advertising and grow revenue

  • I've generated well over $3,000,000 in attributable revenue

  • I spent 500+ hours researching marketing psychology for my Master's thesis at New York University

  • I've supported over 1,000 marketers and founders with my free marketing resources, social media posts and newsletter

I’ve spent over 7 years writing Facebook Ads for brands in range of industries. This masterclass distills the most important 10% of what I’ve learned so you can skip the fluff and start getting results.

FAQ

Who is this masterclass for?

This masterclass is designed for media buyers, UGC Creators, marketers, and business owners who want to create high-converting hooks for Facebook, Instagram, and TikTok ads.

Will this work for any industry?

Yes, these strategies can be applied to any industry because I'll teach you the WHY behind scroll-stopping hooks.

What makes this different from other ad training?

This masterclass focuses on the psychology behind attention-grabbing hooks and includes specific, actionable steps to create them effectively. Unlike other courses that might focus on general ad creation, this masterclass digs into why hooks work, giving you practical frameworks and real-world examples that drive engagement.

How much time will it take to complete this masterclass?

It will only take you 90 minutes to get through the entire masterclass.

What do I get with the masterclass?

The masterclass will be short video modules with accompanying text. You'll also get AI prompts to use to help you create scroll-stopping ads. As part of this limited-time deal, you'll also get the bonuses below.

When will I get access to the masterclass?

Immediately! Right after paying you'll get redirected to the Notion page with all the videos, text materials and AI prompts.

Is it a one-time payment?

Yes. It will be a one-time payment of $97. But if you're reading this, you have access to a limited-time pre-sale offer to get it for only $47.

How much will the masterclass cost if I wait?

The masterclass will be available for $97 if you wait. By purchasing now you're getting 50% OFF.

Master the Psychology of Hooks:

$̶𝟗̶𝟕̶

NOW: $47

50% OFF (Limited-time deal)
Use code SAVE50 at checkout

One-time payment.
Unlimited Access.

Bonus #1

Get a FREE 30-minute call with me. I'll give you personalized advice on your ads. This alone can help change the trajectory of you ads.

Regular Price: $150

Regular Price: $19

Bonus #2

Get a FREE swipe File of 175+ scroll-stopping hooks. Use this swipe file to speed up your creative process with high-performing ideas across dozens of industries.

Bonus #3

Get 10 Canva templates with plug-and-play headlines to get you started with creating high-converting ads right away.

Regular Price: $50

Regular Price: $27

Bonus #4

You work doesn't stop after the hook. You need to keep your audience engaged with re-hooks. Learn 3 proven methods to do so in this BONUS module.

Total Value: $343

Yours today for only: $47

Use code SAVE50 at checkout

  • Create create scroll-stopping ads

  • Learn proven frameworks and psychology tactics

  • Impress your clients and boss with high-performing ads

Master the Psychology of Hooks:

$̶𝟗̶𝟕̶

NOW: $47

50% OFF (Limited-time deal)
Use code SAVE50 at checkout

One-time payment.
Unlimited Access.

This masterclass is for you if...

  • You’re struggling with your Facebook or TikTok ads

  • You don't want to waste money on ads that flop

  • You’re tired of guessing what hook will work

  • You want plug-and-play formulas instead of fluff and theory

  • You work with multiple clients and need hooks that work across industries

  • You want to improve performance without making new creatives from scratch

  • You care about strategy, psychology, and doing ads smarter, not just louder

  • You know the hook is the most important part of your ad and you want to master it

Master the Psychology of Hooks:

$̶𝟗̶𝟕̶

NOW: $47

50% OFF (Limited-time pre-sale deal)
Use code SAVE50 at checkout

One-time payment.
Unlimited Access.

Why should you consider us?

Why Reason #1

Building from the base is slow and can be very time consuming. With this template you can now build easily. Without the need for learning every single thing.

  • Cost me $49/yr for 25 websites.

  • Most Startups don't require more than a simple pager to get started. Why spend your time developing one from scratch?

  • Get a Free Carrd domain to launch your projects.

What & Why Carrd?

You can pretty much build pretty much most static websites from scratch. including this website. See what we built earlier:

Help & Support

If you find or need any other templates, please DM me on Twitter. We will try to improve this Template specific to your requirements.